Going through my list of questions that were asked at the NAR 2009 show, by far the most common was:  How can I use RealTAG to generate listing leads?  For anyone new reading this, when you enter any address in the U.S. RealTAG will tell you:

1. How hot a lead is the prospect:  What’s their likelihood to want to buy / sell?
2. How much is the home worth
3. What is their income
4. What equity (or lack thereof) do they have in the property
5. What were the six most recent comp sales

In fact each RealTAG lead gives you more than 90 data points on your prospect in about 5 seconds.  So, the answer is it’s quite easy to generate listing leads with RealTAG right from your desktop.

You’ve got two choices to generate your new listing prospects right from your desktop:

1. You don’t have a list of addresses within your farm area to work from? OR
   
2. You do have a list of current leads, past clients or addresses within you farm area

1. Without a list of addresses in your farm area / leads to work from:
Let’s say that you want to start farming a new area.  Maybe you have a single prospect in the neighborhood, but want see who would be a good potential door to knock on.  Do you want to knock on 200 doors to find a good prospect, or 5?  With RealTAG, we can tell you with just one address who those good prospects are.

How do you do it?  Simple.  Each RealTAG report (lead) includes the latest 6 sales comps within a radius of 1 mile of the target property; (6 potential new leads).

• 7 different property profiles per 1 look up X 100, (if you bought the 100 leads per month subscription)  = up to 700 new potential prospects to choose from each month.

Imagine knowing just a single address, and being able to generate up to 700 listing leads right from your desktop!

2. With a list of current leads, past clients or addresses within you farm area:
If prospecting for new clients is a good thing, then prospecting hot leads from among your own clients is a great thing!  Luckily using RealTAG to do your homework to find hot leads with existing clients is easy.

Let’s say that you want to find out quickly what each of your past 500 clients current financial situation is?  You’ve got a few choices.  Do a ton of homework (remember those college days in the stacks int he library), or use RealTAG’s new multi prospect upload tool.

Start by uploading a list of current clients or prospects (leads) to the RealTAG via our multi prospect entry system.  You can do it right from your desktop, and we only need a name and address.

You can run up to 1000 prospects through RealTAG at one time.  Once the process is complete all you have to do is go to the “My Prospects” menu to view all of your leads in their current situation.

Presto – You now have a list of all of your past clients with all of the homework done for you!

Remember with RealTAG we give you current

• Property Value
• Likelihood to want to buy / sell
• Current income
• Equity
• Foreclosure status

Any questions?  Give me a call…I’d be happy to help!

Drew Warmington
RealTAG
877-245-3237

brought to your by iLeads.com

May 10th, 2009 —Newport Beach, CA.

So, you’ve decided to go house-hunting, and you’re checking out a real estate agent to decide whether you want to work with him or her.

The agent could very well be checking you out, too, at the same moment and for the same reason. You might be surprised at how much that agent knew about you from nearly the first moment.

Today, your personal financial information is literally a few keystrokes away. While you are sitting across that agent’s desk, wistfully explaining your desire to buy, say, a condo in Rogers Park or a vintage cottage in La Grange, the agent may be glancing at a computer screen filled with information about you — how much equity you have in your current home, your probable income, and lots more. The agent may even have a “score” that predicts how likely you are to actually buy.

That’s not an everyday event in the real estate business yet, but Drew Warmington hopes it soon will be. His Newport Beach, Calif., firm, iLeads.com , recently rolled out an online service for the real estate business that promises a complete property and “financial capabilities” report on individuals, using only the prospective client’s name and address. The topper: It churns it out in five seconds or less.

“It’s designed to run live so that an agent can be doing their homework with one eye on the screen and conducting a normal sales conversation without skipping a beat,” Warmington says.

He developed the product, called RealTAG, in partnership with real estate data firm First American CoreLogic, after brokers and home builders explained their frustration at time spent with clients who turned out to be unqualified to buy — or at least only qualified for something far different than they had thought.

“Buyers are liars,” said Warmington, repeating a real estate maxim. He doesn’t mean that unkindly, he said. He just means that only 3 percent of all prospective buyers — maybe less — turn into real customers, in his estimate.

“Real estate agents are business people,” he said. “They have to pay their bills every day and make the best use of their time, and we’re just trying to give them an idea of who they should concentrate on, who’s a serious customer.”

Enter a name and address, and RealTAG quickly scans public records on 141 million properties to churn up information on such matters as an individual’s home-ownership status, when he bought and how much he paid, how much home-equity and mortgage debt he carries, and whether he has any foreclosure actions pending. It offers details on his home’s square footage and its likely current value. It knows whether there are foreclosures on your block.

RealTAG also uses its own statistical models to estimate the prospect’s income.

“It’s like a FICO score,” Warmington said. “FICO calculates your habits in regard to debt, whether you’re likely to pay your debts on time.

“Our model does the same thing with your income,” he said. “It looks at your neighborhood, transactions, loan data and many proprietary data bases. It’s designed to give a thumbnail of who this person is.”

I asked him if others had viewed the concept as a little scary, as I had.

Warmington said that he didn’t regard the tool as invasive — that it uses only publicly available information and merely gathers, in the blink of an eye, what a professional would learn throughout the course of a transaction, anyway, only more laboriously.

“I don’t think it’s scary, no,” he said. “It just gives them the opportunity to do a better job for you. “It’s just about trying to figure out who’s a good, solid prospect in a tough economic time,” he said. “You don’t want to waste your time.”

About iLeads.com

iLeads.com has been the leading innovator of online financial lead-generation and lead intelligence products since 1996. Through its network of 185 websites and over 600 domains, iLeads.com has attracted, validated, and qualified more than five million leads for the mortgage and insurance industries. Thousands of industry professionals count on iLeads.com to deliver a steady stream of convertible leads every month. Since 2000, iLeads.com has been a partner of The First American Financial Corporation (NYSE: FAF). More information about iLeads.com can be found at www.ileads.com, and RealTAG™ at www.realtag.com.

Keywords:
RealTAG, Mortgage prospecting, lead qualification, prospect qualification

Visit us at www.RealTAG.com
877-245-3237

Brought to your by iLeads.com

September 29th, 2009 —Newport Beach, CA.

With the turnaround in the Real Estate in progress, new partnership gives agents a new tool to close more deals from better leads.

Roost.com and RealTAG have teamed up to help real estate agents close more transactions from leads, by adding both extensive data about the consumer, as well as real time predictive closure modeling to show agents who is most likely to close.

September 28, 2009 —Newport Beach, CA. iLeads.com® a leading provider of custom predictive scoring and lead intelligence solutions, and Roost.com, the award winning real estate search engine and IDX platform, today announced the integration of the RealTAG lead generation platform for real estate brokers and agents. The RealTAG platform works with over 145 million properties across the United States, today, requires only a prospect’s name and address, and adds over 150 data points about the consumer in real time.

RealTAG is designed to help real estate agents close more transactions from leads, by adding both extensive data about the consumer, as well as real time predictive closure modeling to show agents who is most likely to close. “RealTAG allows real estate agents an unprecedented ability to identify and close the hottest prospects – in real time,” said Drew Warmington, managing partner of iLeads.com, the developers of the RealTAG platform.

“One of the reasons that agents have a distinct competitive advantage in using RealTAG is our proprietary predictive models, commented Warmington. RealTAG’s predictive models are designed to show agents with a simple “A, B, C” score the likelihood of a given new prospect converting into a paying customer. “Our models were designed to bring the advantages that professional marketers have in back office data mining techniques, and bring them to agent’s desktop,” Warmington said. “Combine those powerful models which lead an agent to the best clients, with over 150 data points on the prospect, and we think that traditional Internet leads are a thing of the past”.

In addition, the new RealTAG / Roost partnership adds to every lead generated:

• A title check – does the prospect own the property that they represent?
• The last sale date and sale amount?
• The estimated household income?
• The property value and equity on the home?
• The current liens on the property?
• The physical characteristics of the property?
• Does the property have a Notice of Default or Foreclosure filed against it?
• What foreclosures are active in the neighborhood?
• What are the market sales trends within the neighborhood?
• What are the most recent comparable sales in the neighborhood?

“Roost’s proprietary platform was the perfect place for us to add RealTAG to show brokers how valuable Internet leads really can be,” Warmington said. “We’re confident that once an agent calls a Roost generated lead, forearmed with RealTAG, their subsequent closings are going to tell the story of the partnership,” added Warmington.

Unlike other solutions that require either consumer disclosure, or use credit (and are subject to FCRA restrictions), RealTAG™ is built entirely on public data. “That backbone gives us the flexibility to allow our clients to use the product without fear of disclosure or consumer privacy issues,” said Warmington.

About iLeads.com
iLeads.com has been a leading innovator of online financial lead-generation since 1996. Through its network of 185 websites and over 600 domains, iLeads.com has attracted, validated, and qualified more than five million leads for the mortgage and insurance industries. Thousands of industry professionals count on iLeads.com to deliver a steady stream of convertible leads, augmented with industry leading models and data resources daily. Since 2000, iLeads.com has been a partner of The First American Financial Corporation (NYSE: FAF). More information about iLeads.com can be found at www.ileads.com. More information on the RealTAG platform can be found at www.realtag.com.

About Roost.com
Founded in San Francisco in 2007, Roost is the premier real estate search engine and IDX platform for Brokers and Agents. To support its mission of making it simple for home buyers to find the house of their dreams, Roost is dedicated to providing the most comprehensive, accurate real estate resource on the Web. By partnering with local Multiple Listing Services (MLS), real estate brokers, builders, and via a strategic relationship with iHomefinder, Inc (an industry leader in real estate data services and MLS compliance), Roost helps ensure home buyers access to current homes for sale and foreclosure information in more than 55 major metro areas across the US. For example, some of the top homes for sale and foreclosure searches at Roost include Boston Homes for Sale, Denver Homes for Sale, Orlando Foreclosures, Philadelphia Homes for Sale, Phoenix Foreclosures, San Francisco Homes for Sale and Washington D.C. Foreclosures.

Since 1996 iLeads.com has served the financial services industry with leads for successful top producers. Using both on-line as well as off-line databases, iLeads has been a leader in generating quality prospects and lead analytics solutions nationwide.